GoMedia recognised for its accessible wayfinding solution for passengers with sight loss
Transport systems, pavements, and built environments are often not designed to be fully inclusive for blind and partially sighted people, making them difficult to navigate, particularly if the environment is unfamiliar. The Royal National Institute for the Blind (RNIB) reports that four out of 10 blind or visually impaired passengers cannot make all the trips they need or want to take. It is reported by Railway Supply magazine with reference to the Global Railway Review.
Visor, developed in collaboration with the RNIB, allows visually impaired passengers to receive relevant real-time navigation assistance directly to their personal smart device. Visor uses NaviLens BIDI codes and GoMedia cloud-based passenger information system to display directions in the NaviLens and NaviLens GO navigation apps already adopted by the blind and visually impaired community.
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Passengers simply hold their smartphone. The device automatically recognizes any BIDI codes in sight and displays directions in an accessible format, depending on location, helping passengers navigate the transport environment – both in stations and in vehicles – independently and confidently throughout the user’s journey.
Closed tests conducted over the past two years have shown that 94% of users can find items they couldn’t find before. 75% of testers rated Visor as a fully inclusive service, and 86% believe that if implemented, it will have a positive impact on transport operators.
Mark Powell, Head of Strategic Accessibility at RNIB, said: “Navigating busy train stations can be challenging for everyone, especially passengers with visual impairments. This technology allows blind and visually impaired people to maintain a higher level of independence and choice.”
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