Saudi Arabia Railways (SAR) is offering Haramain railway stations naming rights. The new sponsorship programme covers selected stations on the Haramain High Speed Railway. This is reported by the railway transport news portal Railway Supply.

SAR offers naming rights for Haramain stations
Photo: Madinah, Saudi Arabia – December 20, 2023: Interior of Madinah Station, the speed train station of Medina. Image used for illustrative purpose. Image courtesy: Besides the Obvious/ Getty Images

The initiative covers stations in Makkah, Madinah, Jeddah (Sulaimaniyah), and King Abdullah Economic City, as reported by the Saudi Press Agency. SAR said the project is intended to create new investment opportunities with private-sector partners. It is also designed to make better use of railway assets and give commercial brands access to a large passenger base on one of Saudi Arabia’s most important transport networks.

Haramain High Speed Railway station sponsorship

The programme is aimed at improving station environments. It also supports additional commercial services inside them. According to SAR, passenger density at these operational sites can offer brands strategic marketing exposure. It can also support broader integration with private enterprises.

Investors interested in the naming rights and sponsorship opportunities can apply through SAR’s official channels.

Saudi Arabia Railways highlights passenger reach

The Haramain High Speed Railway runs at speeds of up to 300 km/h. It ranks among the world’s 10 fastest electric trains. Its fleet of 35 trains connects Makkah and Madinah. The route runs through stations at Jeddah (Sulaimaniyah), King Abdulaziz International Airport, and King Abdullah Economic City.

The line serves millions of passengers each year, including pilgrims and Umrah performers.

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