The ‘Be Kind’ campaign has become a significant initiative in combating harsh treatment towards railway personnel in the UK, this is reported by the railway transport news portal Railway Supply.

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Initiated by LNER and supported by other train operators, it aims to minimize insults received by staff through social media and contact centers.

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Special attention has been given to creating a video where offensive messages are read aloud to demonstrate their negative impact on those working in the industry.

Additionally, ‘Be Kind’ badges worn by railway workers remind passengers of the importance of respect and kindness towards those ensuring comfort and safety on the railways.

Thanks to the active participation of several train operators, including Great Western Railway, TransPennine Express, and South Western Railway, the campaign gains scale and effectiveness, fostering a respectful environment across the entire railway community.

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